Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can’t be measured is a significant drain on our nation’s economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement-by you, your firm, or even your government.
This book illustrates simple hands-on yet intuitively easy applications of advanced statistical techniques to reveal the power of measurement in our understanding of business and the world at large. This insightful and engaging book shows you how to measure those things in your business that until now you may have considered “immeasurable,” including technology ROI, organizational flexibility, customer satisfaction, and technology risk. Hubbard explains examples that will get you to attempt measurements—even when it seems impossible—and provide you the tools steps to measure anything, especially uncertainty and risk.
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