Which decision-making methods work best? How does measuring “intangibles” relate to answering this question? Douglas Hubbard, the author of How to Measure Anything Finding the Value of Intangibles in Business, will describe how to use the Applied Information Economics (AIE) method to measure any intangible, think of risk like an actuary, and look at risky decisions in a quantitative way that is proven to improve decision-making performance. Doug will explain the research behind why some decision-making methods outperform others, how the best methods depend on measurements, and how anything – literally anything – can be measured if it matters at all to a real decision.

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