HDR & VCSO.ai

Reusable Value to Client Model

Measuring the Value to Customer (VTC) for Your Cybersecurity Product

    Measure What Matters, Make Better Decisions

    This joint solution by vCSO.ai and Hubbard Decision Research (HDR) provides companies with a customized, reusable ROI calculator to quantify and communicate the value of their cybersecurity product to prospective customers. This includes building a detailed, data-driven value model, tailored sales training, experimental design for value validation, and a user-friendly tool interface for generating client-specific results. The goal is to empower sales teams to present credible business cases showing high ROI and risk reduction, backed by HDR’s proven quantitative methods.