How to measure anything in

cybersecurity risk

DATE: tHURSDAY, June 13th, 2019

TIME: 1:00PM – 3:00PM CDT (UTC-5)

Hubbard Research


Do current risk assessment methods in cybersecurity work? Recent big security breaches have forced business and government to question their validity. Is there a way to fix them? How can risk even be assessed in cybersecurity?

In this webinar, Douglas Hubbard will reveal answers to these questions and review key concepts discussed in the landmark book How to Measure Anything in Cybersecurity Risk. This webinar is an introduction to how to fix these problems by using quantitative techniques that produce measurably improved outcomes. This session will completely change how you look at assessing risk in cybersecurity by explaining:


Critical problems with the most popular risk assessment methods, like heat maps and risk matrices


A simple but quantitative substitution for the common risk matrix

How proper statistical analysis can be done even when data seems scarce

How to think about measuring such challenging issues as reputation damage

The goal is that each participant will be informed about the best ways to tackle cybersecurity risk management today, and adjust to threats that are becoming increasingly sophisticated, difficult to detect, and even more difficult to manage.

register for the webinar









the book

how to measure anything in cybersecurity risk 

What if your single biggest cyber­security risk was the risk assess­ment method itself? Even if your approach to assessing this critical risk makes you feel more confident about your decisions, you may actually be making things worse.

How to Measure Anything in Cybersecurity Risk presents real solutions by skill­fully applying the quantitative language of risk analysis to information security. As with his previous How to Measure Anything books, measurement expert Douglas Hub­bard simplifies the complexity of quantifying uncertainty and sheds light on matters with little data or seemingly intangible goals— and works with co-author and cybersecurity influencer Richard Seiersen to dispel long-held beliefs about cybersecurity practices and provide authoritative guidance to solving problems by measuring risk.

Together, they debunk popular risk scores and risk matrices and replace them with scientifically proven, yet practical, quantitative methods.

the presenter

about doug hubbard

Mr. Hubbard is the inventor of the powerful Applied Information Economics (AIE) method.  His management consulting career started 30 years ago with Coopers & Lybrand, focusing on the application of quantitative methods. The last 20 years he has completed over 100 projects for the application of AIE to solve current business issues in many areas including IT benefits and risks including cybersecurity, engineering risks, market forecasts for pharma and medical devices, environmental policy, mergers & acquisitions, Silicon Valley startups, the likelihood of success of new movies, and military logistics to name a few.  His AIE methodology has received critical praise from The Gartner Group, The Giga Information Group, and Forrester Research.

He is the author of the following books (all published with Wiley, between 2007 and 2016):

  • How to Measure Anything: Finding the Value of Intangibles in Business (one of the all-time, best-selling books in business math)
  • The Failure of Risk Management: Why It’s Broken and How to Fix It
  • Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities
  • How to Measure Anything in Cybersecurity Risk (co-authored with Richard Seiersen)

His books have sold over 130,000 copies in eight languages and are used as textbooks in dozens of university courses including the graduate level. Three of his books are required reading for the Society of Actuaries exam prep, and he is the only author with more than one on the list. In addition to his books, Mr. Hubbard is published in the prestigious science journal Nature as well as publications as varied as The American Statistician, CIO Magazine, Information Week, DBMS Magazine, Architecture Boston, OR/MS Today and Analytics Magazine.

About us

Hubbard Decision Research (HDR) is a risk management consulting firm that applies quantitative analysis methods to the most difficult measurements and challenging decisions across many industries and professions. Using Applied Information Economics, HDR has developed quantitative analysis solutions to information technology investments, military logistics, entertainment media, major policy decisions, and business operations, for clients ranging from small businesses to Fortune 500 companies.  More information can be found at

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