How To Measure Anything: Principles of Applied Information Economics (CBT and Live Workshop)


Which decision-making methods work best?  How does measuring “intangibles” relate to answering this question?  This webinar covers the “why” as well as providing a simplified conceptual overview of the “how” for Applied Information Economics (AIE). Participants will learn about the research behind why some decision-making methods outperform others, how the best methods depend on measurements, and how anything – literally anything – can be measured if it matters at all to a real decision.

How to Sign Up: Select a date for the Live Workshop component of the training in the drop-down menu below, add to cart, then fill out your order information when you check out. IMPORTANT: Remember to finish the 2 hours of CBT prior to the live workshop. You will be sent information to access the CBT within 24 hours of purchase. If none of the currently listed live webinar dates work for you, see more options in the detailed description.

SKU: HTMA: AIE Categories: ,

This is the first review of the methods used in Applied Information Economics (AIE). AIE is a decision-making method consisting of a collection of techniques that have each been shown to measurably improve estimates or decisions. This course is geared toward executives that need a conceptual understanding of the process without getting into the details of the quantitative methods involved. This overview covers the following:

  • What the research says about decision making - we will review how published research measured the performance of different methods and concluded that certain quantitative methods outperform them all.
  • How to measure anything. We reveal how to overcome a key perceived obstacle to adopting these quantitative methods...the idea that some things just can't be measured. We explain that the perception of immeasurability is always based on one or more of three reasons, all of which are based on misconceptions.
  • Making a practical process.  Finally, now that we have shown how quantitative methods can apply even where issues were previously thought to be immeasurable, we show how all the pieces come together. We show the steps in the AIE process, how it has been applied in many industries and surprising ways it changes your decisions.

Scheduling and Deliverables: Each participant will receive an email with instructions to complete the CBT within 24 hours of purchase. Next, the Webex invite for the Live Workshop will be sent the day before the session. Just click on the link to join the Webex on the scheduled day. After the session, participants will be sent a recording of the live session and will be directed to finish a short final review quiz or exercise on the CBT website.

If none of the dates currently listed for the live webinar work for you: If you can’t make one of the scheduled dates for the live webinar listed below, you can still sign up and attend a future session. If you can’t make one of the currently scheduled dates and prefer a live workshop, email us so we can send you the next set of dates as soon as they become available.

Creating an Account: All CBT modules are delivered via LearnDash in a User account. You'll be given an option to create a User account upon check out. If you do not create an account at that time (or do not already have one), you will be prompted to create one.

Schedule a Private Webinar for Your Organization: We offer private webinar sessions for an organization with special discounted group rates. Contact us for more information and to schedule your next training session.

Additional information

HTMA: Principles of AIE Live Workshop date (complete CBT before LW)

Wednesday, October 27 4:00 pm – 5:00 pm US CDT (UTC-5), Thursday, November 4 8:00 am – 9:00 am US CDT (UTC-5), Wednesday, November 17 4:00 pm – 5:00 pm US CST (UTC-6), Thursday, December 2 8:00 am – 9:00 am US CST (UTC-6), Wednesday, December 15 4:00 pm – 5:00 pm US CST (UTC-6)


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