How to Measure Anything in Innovation


What do we mean by innovation? Can we measure it? And if we can measure it, can we get better at innovating? This two-hour webinar will explain how better measurements can lead to better innovative results.

How to Sign Up:

1. Select a date in the drop-down menu below and add to cart. Then, fill out your order information when you go to check out.


2. If you can’t make one of the scheduled dates listed below, you can still sign up and receive a recording. All registrants receive a recording of the presentation, even if they can not attend.


3. If you can’t make one of the currently scheduled dates, email us so we can send you the next set of dates as soon as they become available.

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How innovative is your organization? What if you could measure it? What would you do with this information? What does being innovative really mean?

This is a two-hour webinar applying the concepts of How to Measure Anything to common and complicated problems facing organizations who want to unlock the practical consequences of innovation, but aren’t sure how to define, measure, and optimize initiatives.

Specifically, we’ll cover:

  • Defining what innovation means and exactly what you want to achieve
  • Why measuring innovation and creativity is not only possible, but practical and critical
  • How misunderstandings about measurement methods get in the way of measuring innovation and creativity
  • Practical suggestions for choosing the right things to measure about innovation
  • How to evaluate innovative initiatives

Participants will leave the session armed with the insight needed to move away from either not measuring innovation at all or using flawed, unscientific “soft” methods and move toward scientific methods that deliver results beyond what you are currently doing - before your competition does.

Scheduling and Deliverables

Each participant will receive an email 1 day prior to the webinar date containing an invite to the Webex presentation. Following the presentation, each participant will receive another email with a link to the recording.

Each participant can access the materials from the presentation through the LearnDash course (under the Materials tab) following the presentation. This requires registering an HDR User account either at checkout or prior to the session. There is no work to be done prior to the session. The LD course also contains an optional post-session quiz.

Schedule a Private Webinar for Your Organization

We offer private webinar sessions for an organization with special discounted group rates. Contact us for more information and to schedule your next training session.

Additional information

HTMA in Innovation Dates

Thursday, April 27 9:00 am – 11:00 am US CDT (UTC-5)


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