How to Measure Anything: Using Applied Information Economics (Private Seminar Plus)


This 2-day private seminar, designed for up to 20 people at your location, combines training and assistance applying the training to real-world issues in your organization. Douglas Hubbard will describe how to use the Applied Information Economics method to measure any intangible, think of risk like an actuary, and look at risky decisions in a quantitative way that is proven to improve decision-making performance. The material is designed for any person in the organization whose responsibilities include creating, reviewing, or acting on business cases or performance metrics. The session consists of core topics and optional topics as follows.

*Plus travel for domestic locations. This base price includes 3 live sessions and asynchronous Calibration Training, add a 4th live session (including live Calibration Training) for an additional $2,000. Further customization of materials may be extra (see options in the description below). 

Optional $4,000/day for deep dive workshop into specific problem chosen by the client

Contact us for schedules, international location rates and additional details.


Core topics: The following topics are included in the standard version of the Seminar Plus (the first day of the 2-day event):

  • Understanding what’s wrong with current “Measurements” like risk matrices
  • Thinking about measurement and risk more like a scientist and actuary
  • Approving and prioritizing investments
  • Building a Monte Carlo Simulation in Excel
  • Knowing what to measure based on the Value of Information calculations
  • Conducting measurements before, during and after a decision using prepared Excel spreadsheets

Additional Training Blocks:  Build your second day by choosing from these half-day sessions or add a third day to the event to cover all topics.

Challenges, Solutions, Next Steps Workshop: The “Plus” in Seminar Plus comes from the Challenges, Solutions, Next Steps (CSN) workshop conducted after the training. In the CSN workshop, Douglas Hubbard will advise your organization on next steps for implementing these tools including identifying pilot projects, identifying participants, and proposing a plan. This step increases the probability of the training converting to action.

Calibration Training: HDR will teach the techniques behind subjectively assessing the probability of uncertain events and the ranges of uncertain quantities. This is an essential skill for anyone who needs to consider chance in decisions. Participants will see their skills measurably improve during the training with a series of “calibration exams.” Participants will also learn some of the techniques involved in training others to be calibrated. This training is completed asynchronously on our new, fully on-demand platform. If you would like to substitute this asynchronous Calibration Training with a live version, that is available for an additional $2,000. Note: this results in 4 total live sessions across the 2 days.

More Advanced Project Measurement Topics: Participants will learn more methods for more advanced project measurement topics. These include statistical methods for reducing expert inconsistency, conducting controlled experiments to measure the benefits of projects and to assess their risks.

Additional time for Challenges, Solutions, Next Step (CSN) Workshop: Depending on how complex your problem and how in-depth you want the discussion to be, you may want to allow more time for the CSN workshop.

Optional Customization: This is the general purpose How to Measure Anything Seminar Plus to cover all measurement topics, contact us to estimate a customization effort.

Considering the remote option? These training blocks can be delivered via Teams over the course of consecutive days or spread out over a few weeks. We are happy to design the delivery timeline based on what works for your team and environment.