It’s All an Illusion by Douglas Hubbard
Boston Society of Architects, Sept/Oct 2008.

Doug Hubbard reviews his original “anything can be measured” concept for an audience of architects. The message of the reasons why some things still seem intangible or immeasurable are refined and restated in the first article since the release of Hubbard’s seminal book, How to Measure Anything. [inactive link]