Doug is Interviewed by Business Security Weekly

Doug is Interviewed by Business Security Weekly

Watch the interview with BSW that was previously aired on Tuesday, August 4th at 6:30pm CDT. Doug talks about his ground shaking exposé on the failure of popular cyber risk management methods, How To Measure Anything in Cybersecurity. This particular book is a Palo Alto Networks Cybersecurity Canon Award winner and the first of a series of spinoffs from his successful first book, How To Measure Anything: Finding the Value of “Intangibles” in Business. It is cited by the Center for Internet Security RAM Version 1.0 as a “thorough and practical guidance on using probability analysis for cybersecurity decision making.”

In the interview, Doug talks about his life’s work which is about building better “business impact” decision makers in any department of any sized organization and in any industry. He has sold over 150,000 copies of four different books in eight different languages. He offers powerful online training and consulting services revolving around his quantitative methodology, Applied Information Economics (AIE), for his global client base of Fortune 500 companies, federal and state governments, the United States military, and major non profits including the United Nations.

For this interview, Doug is particularly pleased with his shirt choice!  Enjoy!


Due to Popular Demand HDR Extends Offer on New AIE Analyst Series

Due to Popular Demand HDR Extends Offer on New AIE Analyst Series

We heard you loud and clear and are happy to accommodate! We are extending our promotional offer on the NEW AIE Analyst Series through Friday, August 28th. Receive a dollar-for-dollar discount of all your previous webinar expenditures with HDR, up to 75% off the price of the new AIE Analyst Series, per person – if you book by Friday, August 28th.

The new AIE Analyst Series regular price is $1,950. This means you could take the entire series for as little as $487.50, if you have at least $1,462.50 in previous webinar expenditures. If you have more than $1,462.50 is previous webinar expenditures, invite a friend or colleague and (based on your remaining spend) they could also receive up to 75% off the series as well. This offer includes recordings of all courses in the series and access to online materials, even if you are unable to attend some or all of the live workshops.

Regular Prices on new courses included in the AIE Analyst Series:

  • Calibrated Probability Assessments – $580 (Pandemic Price: $325)
  • Advanced Calibration Methods – $995 (Pandemic Price: $550)
  • Creating Simulations in Excel: Basic – $375 (Pandemic Price: $310)
  • Creating Simulations in Excel: Intermediate – $375 (Pandemic Price: $310)
  • One Elective Course – $150 (Pandemic Price: $95)

(For Elective Course, Choose from: HTMA in Project Mgt, HTMA in Innovation, HTMA in Cybersecurity Risk, Failure of Risk Management)

Even courses that were part of the previous AIE Analyst series, such as Decisions Under Uncertainty and Empirical Measurements, have new methods and new spreadsheet tools.  And now the new Computer Based Training (CBT) components mean that you can review hours of content online at your own pace and take the review quizzes online.

If you have any questions or if you are interested to take advantage of this offer, please contact us at to verify your previous webinar expenditures and to receive your unique promo code in order to claim your personalized discount at checkout.

Please click here to visit the AIE Analyst Series page of our website for more details and the date options for all courses included. 

HDR Partners with the UK’s Largest Training Provider

HDR Partners with the UK’s Largest Training Provider

HDR is honored to partner with QA. QA is the UK’s biggest training provider of virtual, online and classroom training in technology, project management and leadership. HDR will provide a “taster” event on quantifying IT/Cyber Risk on August 19th and August 20th.

Day 1: In this first session, we identify the widespread lack of quantitative IT risk analysis in (UK) organizations and the dangers posed by relying on risk matrices. Doug will then explain how our quantitative approach of AIE (Applied Information Economics) can help you make better, cost-effective risk analysis, which measurably reduce uncertainty and risk.

  • Date: Wednesday 19 August 2020
  • Time: 6:30am – 7:30am CDT
  • Cost: FREE

Day 2: Analyzing risk always involves a degree of subjectivity and associated uncertainty. In this session we focus how to estimate that uncertainty and how to reduce it – two essential activities in quantitative risk analysis. We do this by reviewing the results of the exercise given at the end of the previous session. We identify some of the obstacles to estimating uncertainty and show how you can be calibrated to overcome these obstacles and make better estimates.

  • Date: Thursday 20 August 2020
  • Time: 6:30am – 7:30am CDT
  • Cost: FREE

Learn more and sign up for the class by clicking here.

About the presenters:

Doug Hubbard

Doug Hubbard is the CEO of Hubbard Decision Research, founded in 1998. It provides consultancy and training in quantitative methods to support decision making. He is the creator of AIE (Applied Information Economics) whose principles underpin this quantitative approach. These methods have been adopted by businesses across many sectors and by government organizations.

Doug started his career as a management consultant at Coopers and Lybrand after gaining his MBA in 1988. As well as providing management consultancy, he is a sought-after speaker and the author of a number of books, including The Failure of Risk Management: Why It’s Broken and How to Fix ItHow to Measure Anything: Finding the Value of “Intangibles” in Business and How to Measure Anything in Cybersecurity Risk. The first two books are now set texts for exams for membership of the Society of Actuaries. His articles and research have also been published in a number of periodicals and learned journals, including Nature, The IBM R&D Journal, and The American Statistician.

Fred Hickling

Fred Hickling is a cybersecurity consultant and a QA associate trainer. Over the years, he has become aware of how little quantitative IT risk assessment is done in the UK. Introduced to Doug Hubbard’s work last year, he appreciated the extent to which this lack was a problem, as well as a way to fix it. He introduces this event – a step in bringing the benefits quantitative risk assessment to the attention the IT professionals in the UK.

Fred is a director of Networks and Systems Ltd, as well as being a non-executive director of another company not in the IT sector. He has numerous industry certifications, including CISSP, CISM, CISMP and CCISO, as well as several physics degrees.

What They’re Saying About “The Failure of Risk Management 2E”

What They’re Saying About “The Failure of Risk Management 2E”

The Failure of Risk Management 2E is yet another in a string of very popular publications written by Doug Hubbard. Doug’s books are used as textbooks in dozens of prestigious university courses at the graduate level. His first book is required reading for the Society of Actuaries exam prep and one of the all-time, best-selling books in business math. His fourth book is a Palo Alto Networks Cybersecurity Canon award winner.

  • How to Measure Anything: Finding the Value of Intangibles in Business (one of the all-time, best-selling books in business math)
  • The Failure of Risk Management: Why It’s Broken and How to Fix It (1E/2E)
  • Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities
  • How to Measure Anything in Cybersecurity Risk (co-authored with Richard Seiersen & won the Palo Alto Networks Cybersecurity Canon award)

Take a look at this short video to see what they’re saying about The Failure of Risk Management 2E. Be sure to use the pause button to catch all the details and learn more interesting facts about Doug’s writing below the video.


Doug is also published in the prestigious science journal, Nature, in addition to publications as varied as The American Statistician, CIO Magazine, Information Week, DBMS Magazine, Architecture Boston, OR/MS Today, The IBM Journal of Research & Development and Analytics Magazine.

Learn more by clicking here.

Union Pacific CISO Gives a Shout Out to HDR’s AIE Framework

Union Pacific CISO Gives a Shout Out to HDR’s AIE Framework

Doug Hubbard and his team’s work is mentioned in high regard often in articles, by peers and clients alike. Perhaps it’s because HDR utilizes native Excel to create custom automation models for each client’s specific needs – without any limitations of an existing software solution and without annual licensing or subscription fees that often come along with traditional software solutions.

This week an article in InfoSec 2020 was brought to our attention where Doug is mentioned specifically by the Union Pacific CISO, Rick Holmes. Union Pacific is the second largest railroad system in the United States and is one of the largest transportation companies in the world.

A portion of the article reads, “UP assesses and analyzes risk from four different perspectives – those of an insurance company or actuarial expert, a compliance auditor, a legal advisor and the mind of an attacker. Key to the process, however, is the risk probability modeling that the cyber risk assessment team developed in order to statistically convey to upper management the likelihood of a cyber event occurring and the calculable monetary loss that would result.

For this, UP recruited management consultant and author Douglas Hubbard, who helped devise a framework that analyzed and categorized UP’s computing environment into various asset classes.”

Read the full article here.

The AIE Academy, Executive Online Learning

The AIE Academy, Executive Online Learning

Doug Hubbard developed the Applied Information Economics (AIE) methodology over two decades ago and it has been his life’s work ever since. During that time he has been across the globe and back again consulting with various departments and functional groups within local, regional, national and global organizations and across dozens of industries.

It was requests from our clients that started our journey of developing webinars and teaching the AIE concepts to their new employees, which evolved into the ability to reach a much broader audience. With an ever-growing global client base, it has become increasingly challenging to create course times to suit everyone’s schedule.

This is why HDR is so excited to introduce, The AIE Academy. This new online learning portal will eventually allow 24/7, global access to the majority of our powerful, world class training per your schedule, not ours.

Watch this quick intro video below to learn more before clicking here to visit The AIE Academy page.

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