By Douglas Hubbard
CIO Enterprise Magazine, 04/15/1999
This article is about our research on the value of measurements and measurement priorities. We find that if “information value” were properly quantified in most IT CBA’s, we would see that IT measurement priorities are backward. [view article]
By Douglas Hubbard
CIO Enterprise Magazine, 06/15/1998
Hurdle rates are a minimum-ROI criterion used by some companies as approval of IT investments. Our research shows that if a proper Modern Portfolio Theory (MPT) approach is used, most IT hurdle rates are far too low. [view article]
By Douglas Hubbard
CIO Enterprise Magazine, 11/15/1997
This article is our classic and oft-quoted refutation of the idea of “intangibles” in IT. All perceived intangibles are actually an illusion caused by one of three types of misconceptions about measurement. [view article]
Bob Violino
InformationWeek, 6/30/1997
Violino says “The intangible benefits of technology are emerging as the most important of all”. He interviews several experts including Doug Hubbard. [view article]
By Douglas Hubbard
InformationWeek, 06/30/1997
We were invited to write the first installment in a new series of guest-author articles for Information Week. This article describes some basic concepts for a how IT might apply the concepts of risk and return so common in finance. [inactive link]
