By Douglas Hubbard
CIO Enterprise Magazine, 06/15/1998
Hurdle rates are a minimum-ROI criterion used by some companies as approval of IT investments. Our research shows that if a proper Modern Portfolio Theory (MPT) approach is used, most IT hurdle rates are far too low. [view article]
By Douglas Hubbard
CIO Enterprise Magazine, 11/15/1997
This article is our classic and oft-quoted refutation of the idea of “intangibles” in IT. All perceived intangibles are actually an illusion caused by one of three types of misconceptions about measurement. [view article]
Bob Violino
InformationWeek, 6/30/1997
Violino says “The intangible benefits of technology are emerging as the most important of all”. He interviews several experts including Doug Hubbard. [view article]
By Douglas Hubbard
InformationWeek, 06/30/1997
We were invited to write the first installment in a new series of guest-author articles for Information Week. This article describes some basic concepts for a how IT might apply the concepts of risk and return so common in finance. [inactive link]
