Big Decisions Blog
The latest news and insights from the team at Hubbard Decision ResearchThe IT Measurement Inversion
By Douglas Hubbard CIO Enterprise Magazine, 04/15/1999 This article is about our research on the value of measurements and measurement priorities. We find that if "information value" were properly quantified in most IT CBA's, we would see that IT measurement...
Hurdling Risk
By Douglas Hubbard CIO Enterprise Magazine, 06/15/1998 Hurdle rates are a minimum-ROI criterion used by some companies as approval of IT investments. Our research shows that if a proper Modern Portfolio Theory (MPT) approach is used, most IT hurdle rates are far too...
Everything is Measurable
By Douglas Hubbard CIO Enterprise Magazine, 11/15/1997 This article is our classic and oft-quoted refutation of the idea of "intangibles" in IT. All perceived intangibles are actually an illusion caused by one of three types of misconceptions about measurement. [view...
Measuring Value: Return On Investment
Bob Violino InformationWeek, 6/30/1997 Violino says "The intangible benefits of technology are emerging as the most important of all". He interviews several experts including Doug Hubbard. [view article]
Risk VS. Return
By Douglas Hubbard InformationWeek, 06/30/1997 We were invited to write the first installment in a new series of guest-author articles for Information Week. This article describes some basic concepts for a how IT might apply the concepts of risk and return so common...
