My next book – Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities – is on track to come out in April.  We are just going the edit process for the manuscript.

This book is an expansion on a concept I mentioned in How to Measure Anything. I write about how sources of massive amounts of data on the internet can be used to track and forecast major trends.  Recent research shows how an analysis of millions of Tweets or Twitter can be used to forecast movie box office receipts or political opinions.  Google Trends data about the frequency of search terms can be used to track unemployment levels and flu outbreaks.  It is a vast new measurement instrument that is mostly untapped.

My publisher and the experts I asked to review the manuscript are excited about this book.  I’ll keep you posted.

Doug Hubbard

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