Feeling the Beat

Oracle, PROFIT, 2012

“Google searches, Twitter feeds, and even Amazon sales ranks produce a lot of data—data that can be used to identify trends in real time and help business leaders get ahead. ‘There’s a revolution in data about society,’ says Douglas Hubbard, author of Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities (Wiley, 2011). Here Hubbard tells Profit what the pulse is—and how to find it.” [view article]

Measure to Manage: ITFMA Gleanings

Case Study by Eric Krell
Business Technology, 07/24/2001

This article reviews the substance of the IT Financial Managers Association convention in Boston on July 10-13. The article focuses on three out of 30 presenters at the event. It dedicates a few paragraphs to the “IT Measurement Inversion” presentation Doug Hubbard is often asked to give at conferences. [inactive link]

Risk VS. Return

By Douglas Hubbard
InformationWeek, 06/30/1997

We were invited to write the first installment in a new series of guest-author articles for Information Week. This article describes some basic concepts for a how IT might apply the concepts of risk and return so common in finance. [inactive link]

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