Oracle, PROFIT, 2012
“Google searches, Twitter feeds, and even Amazon sales ranks produce a lot of data—data that can be used to identify trends in real time and help business leaders get ahead. ‘There’s a revolution in data about society,’ says Douglas Hubbard, author of Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities (Wiley, 2011). Here Hubbard tells Profit what the pulse is—and how to find it.” [view article]
Case Study by Ben Worthen, analysis by Douglas Hubbard
CIO Enterprise Magazine, 07/15/2001
This case study by Ben Worthen documents how Hygeia’s two team business case development methodology works. Doug Hubbard explains that while the division of duties may have a positive effect on the business cases, Hygeia’s approach has the same problems as most traditional cost/benefit analysis. [view article]
Case Study by Debby Young, analysis by Douglas Hubbard
CIO Enterprise Magazine, 01/15/2001
A case study written by Debby Young explains how Wisconsin Gas evaluated e-commerce projects with a method called “Loyalty Value Added”. In the “Critical Analysis” column Doug Hubbard explains that this is an impressive step in the right direction. However, there are two common pitfalls in using Real Option Valuation and probabilistic models that Wisconsin Gas (and everyone else) need to watch out for. [inactive link]
Case Study by Bill Roberts, analysis by Douglas Hubbard
CIO Enterprise Magazine, 10/15/2000
A case study written by Bill Roberts of how Nielsen Media uses Function Points to manage outsourcing. Doug Hubbard’s commentary focuses on the shortcomings of FPA for that purpose. [inactive link]
By Douglas Hubbard
CIO Enterprise Magazine, 06/15/1998
Hurdle rates are a minimum-ROI criterion used by some companies as approval of IT investments. Our research shows that if a proper Modern Portfolio Theory (MPT) approach is used, most IT hurdle rates are far too low. [view article]
