Meter Readers

by | Jan 15, 2001 | Articles, News

Case Study by Debby Young, analysis by Douglas Hubbard
CIO Enterprise Magazine, 01/15/2001

A case study written by Debby Young explains how Wisconsin Gas evaluated e-commerce projects with a method called “Loyalty Value Added”. In the “Critical Analysis” column Doug Hubbard explains that this is an impressive step in the right direction. However, there are two common pitfalls in using Real Option Valuation and probabilistic models that Wisconsin Gas (and everyone else) need to watch out for. [inactive link]

Use Caution with Function Points

by | Oct 15, 2000 | Articles, News

Case Study by Bill Roberts, analysis by Douglas Hubbard
CIO Enterprise Magazine, 10/15/2000

A case study written by Bill Roberts of how Nielsen Media uses Function Points to manage outsourcing. Doug Hubbard’s commentary focuses on the shortcomings of FPA for that purpose. [inactive link]

Keep on Trackin’

by | Jun 15, 2000 | Articles, News

Case Study by Bill Roberts, Analysis by Doug Hubbard
CIO Enterprise Magazine, 06/15/2000

Bill Roberts presents the case of how the largest trucking carrier in the US, Scheider National, made a business case for a new trailer tracking system. Mr. Hubbard’s commentary points out that their use of some decision theory methods were impressive, but they missed an opportunity to quantify some things they too quickly labeled “intangible”. Some significant benefits are left out of their analysis resulting in, frankly, a mediocre return. Fortunately, Schneider chose to implement the system regardless of the unimpressive payback. [inactive link]

An Audit Tale

by | May 1, 2000 | Articles, News

Case Study by Debby Young, Analysis by Doug Hubbard
CIO Enterprise Magazine, 05/01/2000

Debby Young writes a case study on how Mitre Corp, a not-for-profit providing IT consulting to the federal government, conducted a post-audit on a major enterprise application. Doug Hubbard’s commentary includes kudos for the measurement efforts but Mr. Hubbard suggests a more scientific probabilistic approach. And, once again, Mr. Hubbard points out that the intangibles really aren’t. [view article]

Capital Blue Cross

by | Feb 15, 2000 | Articles, News

Case Study by Richard Pastore, Analysis by Doug Hubbard
CIO Enterprise Magazine, 02/15/2000

CIO staff writer Richard Pastore writes a case study about how Capital Blue Cross of Harrisburg, PA evaluated a proposed decision-support system. Doug Hubbard then finishes with a commentary on the pros and cons of their approach. [view article]

The IT Measurement Inversion

by | Apr 15, 1999 | Articles, News

By Douglas Hubbard
CIO Enterprise Magazine, 04/15/1999

This article is about our research on the value of measurements and measurement priorities. We find that if “information value” were properly quantified in most IT CBA’s, we would see that IT measurement priorities are backward. [view article]