Big Decisions Blog
The latest news and insights from the team at Hubbard Decision ResearchMeter Readers
Case Study by Debby Young, analysis by Douglas Hubbard CIO Enterprise Magazine, 01/15/2001 A case study written by Debby Young explains how Wisconsin Gas evaluated e-commerce projects with a method called "Loyalty Value Added". In the "Critical Analysis" column Doug...
Use Caution with Function Points
Case Study by Bill Roberts, analysis by Douglas Hubbard CIO Enterprise Magazine, 10/15/2000 A case study written by Bill Roberts of how Nielsen Media uses Function Points to manage outsourcing. Doug Hubbard's commentary focuses on the shortcomings of FPA for that...
Keep on Trackin’
Case Study by Bill Roberts, Analysis by Doug Hubbard CIO Enterprise Magazine, 06/15/2000 Bill Roberts presents the case of how the largest trucking carrier in the US, Scheider National, made a business case for a new trailer tracking system. Mr. Hubbard's commentary...
An Audit Tale
Case Study by Debby Young, Analysis by Doug Hubbard CIO Enterprise Magazine, 05/01/2000 Debby Young writes a case study on how Mitre Corp, a not-for-profit providing IT consulting to the federal government, conducted a post-audit on a major enterprise application....
Capital Blue Cross
Case Study by Richard Pastore, Analysis by Doug Hubbard CIO Enterprise Magazine, 02/15/2000 CIO staff writer Richard Pastore writes a case study about how Capital Blue Cross of Harrisburg, PA evaluated a proposed decision-support system. Doug Hubbard then finishes...
The IT Measurement Inversion
By Douglas Hubbard CIO Enterprise Magazine, 04/15/1999 This article is about our research on the value of measurements and measurement priorities. We find that if "information value" were properly quantified in most IT CBA's, we would see that IT measurement...
Hurdling Risk
By Douglas Hubbard CIO Enterprise Magazine, 06/15/1998 Hurdle rates are a minimum-ROI criterion used by some companies as approval of IT investments. Our research shows that if a proper Modern Portfolio Theory (MPT) approach is used, most IT hurdle rates are far too...
Everything is Measurable
By Douglas Hubbard CIO Enterprise Magazine, 11/15/1997 This article is our classic and oft-quoted refutation of the idea of "intangibles" in IT. All perceived intangibles are actually an illusion caused by one of three types of misconceptions about measurement. [view...
