Amazon’s email blast for Pulse

Amazon just sent out its email blast for my next book Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities. If you get those, you know what I mean (e.g., “If you like book X you will like this new book” etc.). With my previous books, this is usually the beginning of when sales really start to pick up for a new book release.  We’ll see.

Pulse is hitting the shelves

My new book, Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities, just came in the mail.  Amazon says it is available now and it should be on bookstore shelves in a day or two.

This book seems to generate the most excitement of all of my books so far.   When I explain the idea of using Internet data mining to forecast major economic and social trends, people at the seminars where I speak are universally intrigued.  Sam Savage, author of The Flaw of Averages, told me “This may be your biggest book yet”.  That seemed to be bolstered by the fact that Publisher’s Weekly put Pulse in its “PW’s Top 10: Business & Economics” for the spring of 2011.  So I’m cautiously optimistic.

The book is coming out earlier than the originally planned release, so we are all rushing to make sure the accompanying site is up soon.  It will have a lot of interesting functionality, so be sure to check it out sometime after April 21st.

Doug Hubbard

The great IT risk measurement debate

CSO, 2/28/2011

Risk evaluation models in IT are broken, but we can do more with available data than you might think by correcting for known errors in risk perception. Those are a few of the conclusions Alex Hutton and Doug Hubbard came to in their dissection of risk management. CSO Senior Editor Bill Brenner sat in on the conversation. Here are some highlights. [view article]

The Zurich Risk Management Paper

Back in September of 2010, I had the honor of speaking at the Zurich annual Supply Chain Risk Management Conference in Lucerne, Switzerland.  As much fun as the event was, I was equally honored when they asked me to co-author their white paper on risk management.

This year’s risk management white paper is titled “Pushing the Boundaries”.  I wrote the section titled “Risk and Uncertainty”.  If you are familiar with my work, you will recognize the concepts I talk about.  But this has to be one of the more aesthetically attractive documents I’ve every participated in creating.

You can find the pdf on the Zurich Insurance website here: http://zdownload.zurich.com/main/Insight/Pushing_the_Boundary.pdf

Enjoy,

Doug Hubbard