Oracle, PROFIT, 2012
“Google searches, Twitter feeds, and even Amazon sales ranks produce a lot of data—data that can be used to identify trends in real time and help business leaders get ahead. ‘There’s a revolution in data about society,’ says Douglas Hubbard, author of Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities (Wiley, 2011). Here Hubbard tells Profit what the pulse is—and how to find it.” [view article]
“Information from the Pulse will become part of models that are dynamically simulating and forecasting businesses and the consequences of management decisions … it will have at least the following four types of impact:”
– Hubbard, Douglas W. (2011). Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities (Kindle Locations 439-453). Wiley. Kindle Edition.
Amazon just sent out its email blast for my next book Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities. If you get those, you know what I mean (e.g., “If you like book X you will like this new book” etc.). With my previous books, this is usually the beginning of when sales really start to pick up for a new book release. We’ll see.
My new book, Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities, just came in the mail. Amazon says it is available now and it should be on bookstore shelves in a day or two.
This book seems to generate the most excitement of all of my books so far. When I explain the idea of using Internet data mining to forecast major economic and social trends, people at the seminars where I speak are universally intrigued. Sam Savage, author of The Flaw of Averages, told me “This may be your biggest book yet”. That seemed to be bolstered by the fact that Publisher’s Weekly put Pulse in its “PW’s Top 10: Business & Economics” for the spring of 2011. So I’m cautiously optimistic.
The book is coming out earlier than the originally planned release, so we are all rushing to make sure the accompanying site is up soon. It will have a lot of interesting functionality, so be sure to check it out sometime after April 21st.
Doug Hubbard
My next book – Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities – is on track to come out in April. We are just going the edit process for the manuscript.
This book is an expansion on a concept I mentioned in How to Measure Anything. I write about how sources of massive amounts of data on the internet can be used to track and forecast major trends. Recent research shows how an analysis of millions of Tweets or Twitter can be used to forecast movie box office receipts or political opinions. Google Trends data about the frequency of search terms can be used to track unemployment levels and flu outbreaks. It is a vast new measurement instrument that is mostly untapped.
My publisher and the experts I asked to review the manuscript are excited about this book. I’ll keep you posted.
Doug Hubbard
