Big Decisions Blog

The latest news and insights from the team at Hubbard Decision Research

Measuring the Value of Ideas: A Superhero Movie Case Study

What follows is a tale that, for business people, reads like a Shakespearean tragedy - or a Stephen King horror novel. It starts with the recent history-setting success of Avengers: Endgame and the notion that an idea has value - and if you don’t see it or won’t...

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The One Question Every Risk Manager Should Ask

Risk management isn’t easy. At any given time, an organization faces many risks, both known and unknown, minor and critical. Due to limited resources, not all risks can be mitigated. Without an effective risk management process, not all risks can even be identified....

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How to Get Better at Making Decisions and Predicting the Future

During the course of a typical day, humans will make an enormous amount of conscious and subconscious decisions. Not all of those decisions are what we’d call crucial. The vast majority aren’t. But every day, we’ll make several decisions that matter - that have a...

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Two Ways You Can Use Small Sample Sizes to Measure Anything

Two Ways You Can Use Small Sample Sizes to Measure Anything

When it comes to statistics, there are a lot of misconceptions floating around. Even people who have scientific backgrounds subscribe to some of these common misconceptions.  One misconception that affects measurement in virtually every field is the perceived need for...

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