COVID-19 Has You Working From Home? Here’s 50% Off Online Quantitative Training

If you haven’t already been sent home to work in the midst of the spreading COVID-19 pandemic, you may very well find yourself there soon. The government is urging anyone who can work remotely to do so for up to eight weeks (or even longer) as the nation tries to flatten the curve of the pandemic’s growth and keep things under control.

To help our fellow exiles, we are offering a special deal: For as long as the crisis continues, get 50% OFF all online training from Hubbard Decision Research. The list of all eligible webinars is below:

introduction to applied information economics - 1 hour

Wednesday, March 18 3:00pm – 4:00pm CDT

Monday, March 30 9:00am – 10:00am CDT

Tuesday, April 14 9:00am – 10:00am CDT

$100 $50

In this one-hour session, you will get an executive overview of methods that show independently, scientifically measured improvements to management forecasts and decisions. This webinar is an excellent means to learn about the key tools and methods of Applied Information Economics, so you can start applying these trusted practices today to grow your organization’s success. Visit the Checkout Page

calibration training - quantify your uncertainty - 3 hours

Thursday, March 19 3:00pm – 6:00pm CDT

Wednesday, April 15 9:00am – 12:00pm CDT

$580 $290

In this 3-hour Calibration webinar, you will learn the techniques behind subjectively assessing the probability of uncertain events and the ranges of uncertain quantities. This is an essential skill for anyone who needs to consider chance in decisions. Participants will see their skills measurably improve during the training with a series of “calibration exams.”  Visit the Checkout Page

basic simulations in excel - 3 hours

Monday, March 23 12:00pm – 3:00pm CDT

Wednesday, April 22 3:00pm – 6:00pm CDT

$375 $187.50

Simulations have been shown to measurably improve estimates, but many decision models currently lack this critical element. Learn how to create simulations in native Microsoft Excel that can lead to better decisions in any field. Visit the Checkout Page

calibration facilitator training - 1.5 hours

Tuesday, March 24 3:00pm – 4:30pm CDT

$995 $497.50

The Calibration Facilitator Training webinar and follow-up is for already calibrated people and includes everything that somebody needs to run their own calibration session, including a private follow-up observation occurs when the purchaser gives their first live calibration training in their organization or elsewhere. Note: Calibration Training is a prerequisiteVisit the Checkout Page

intermediate simulations in excel - 3 hours

Thursday, March 26 9:00am – 12:00pm CDT

$375 $187.50

Simulations have been shown to measurably improve estimates, but many decision models currently lack this critical element. Learn how to improve on basic simulations in native Microsoft Excel that can lead to better decisions in any field. Note: Basic Simulations in Excel is highly recommended prior to taking this courseVisit the Checkout Page

the failure of risk management - 2 hours

Friday, March 27 9:00am – 11:00am CDT

$150 $75

The biggest risk to an organization is a failed risk management system. In this 2-hour webinar, based on Doug Hubbard’s ground-breaking book The Failure of Risk Management: Why It’s Broken and How to Fix It (now in its second edition), you’ll learn how risk management today is broken, and how organizations can fix their processes and do a better job protecting themselves from risk through proven quantitative methods.  Visit the Checkout Page

applied information economics (aie) analyst training - 9 hours

Monday, March 30 9:00am – 10:00am CDT

Tuesday, March 31 9:00am – 11:00am CDT

Wednesday, April 1 9:00am – 11:00am CDT

Thursday, April 2 9:00am – 11:00am CDT

Friday, April 3 9:00am – 11:00am CDT

$1,450 $725

This series of webinars give the participants hands-on training in the use of Applied Information Economics (AIE), a proven and powerful quantitative analysis method used by Fortune 500 companies, federal and state governments, the U.S. military, and leading multi-national corporations across the globe. It consists of a total of 9 hours of training delivered in five separate modules and teaches participants how to measure any “intangible,” think of risk like an actuary, and look at any portfolio from a risk/return point-of-view. Visit the Checkout Page

how to measure anything in project management - 2 hours

Tuesday, March 31 2:00pm – 4:00pm CDT

Friday, April 17 9:00am – 11:00am CDT

$150 $75

In this two-hour, introductory webinar session, you will get an executive overview of what is wrong with current methods in measurement and risk assessment in project management. We will outline real solutions that are based on real quantitative methods which have scientific evidence of improving decisions. Visit the Checkout Page

how to measure anything in cybersecurity risk - 2 hours

Wednesday, April 1 2:00pm – 4:00pm CDT

Thursday, April 16 9:00am – 11:00am CDT

$150 $75

Do current risk assessment methods in cybersecurity work? Recent big security breaches have forced business and government to question their validity. Is there a way to fix them? How can risk even be assessed in cybersecurity? This two-hour webinar will change how you view cybersecurity and give you the tools to begin finding these critical answers – and better protecting your organization. Visit the Checkout Page

how to measure anything in innovation - 2 hours

Thursday, April 9 2:00pm – 4:00pm CDT

$150 $75

What do we mean by innovation? Can we measure it? And if we can measure it, can we get better at innovating? This two-hour webinar will explain how better measurements can lead to better innovative results. Visit the Checkout Page

In any crisis, there’s opportunity. Now is your opportunity to receive proven, industry-leading quantitative training at a discount and gain the skills you need to measurably improve your performance – whether you’re working from the couch or the cubicle.


Get a more granular, tailored, and accurate estimate of the spread of the pandemic for your organization with our customizable COVID-19 Coronavirus Operational Risk Report. Click below to learn more. 


The CDC Needs a Better Way to Communicate Coronavirus Risk

The COVID-19 coronavirus pandemic is continuing to grow, and the Centers for Disease Control (CDC) is ramping up testing to gather more data on the spread of the virus in the U.S.

Gathering data is a must, but unfortunately, the CDC is running into a very common – and very problematic – risk management problem: using qualitative and pseudo-quantitative methods to calculate and communicate risk.

As you can see in the image above, the CDC is still using “High, Medium, Low” methods for communicating risk to the general public. They are using advanced epidemiological simulations that produce probabilistic results, but, unlike what you’ve seen with hurricane forecasts from the National Oceanic and Atmospheric Administration’s National Hurricane Center, any quantitative analysis is reduced to an ordinal scale for public consumption. This is not actionable for most organizations.


For starters, an ordinal scale like the one above doesn’t rank magnitude, or the degree to which one thing is “more” than another. In this case, exactly how much more exposure or risk does “High” represent over “Medium?” Put another way, if one location has a “High” rating versus a location with a “Medium” rating, how much more likely are you to become infected if you’re in that first location – 5%, 20%, 80%? There’s no proper context.

Another flaw that flows from these kind of ordinal ranking systems is that you can’t perform math with them. It’s easy to see how you can’t exactly add “High” to “Medium” to get any kind of insight. If we used a 5-point scale instead, and one was a 4 and the other was a 2, is the first location twice as risky as the second location? Is a 3 location three times as risky as a 1 location?

Finally, using a “High, Medium, Low” method doesn’t give you what you need the most: the ability to make informed decisions via quantitative analysis. If we wanted to create a model to forecast the spread of the virus and calculate infection rates, we need the actual data – the numbers of potential cases, confirmed cases, deaths, recoveries; the demographics of the patients and of the location as a whole; observed transmission rates, etc. The CDC would be performing a more valuable service if it made that information readily available to the public so that anyone can use it, but unfortunately, they either are restricting what they publish to the public, or the lack of testing to this point (as of Friday, March 13, only roughly 16,600 tests had been performed, or 0.005% of the population ; South Korea, by contrast, has tested 0.45% of its population, or 90 times the per capita amount in the US).

To those who say that the “High, Medium, Low” approach is the best way to inform a large group of people who probably don’t have experience in statistics, we call foul. The National Hurricane Center, as mentioned above, conducts the same probabilistic analysis as the CDC when forecasting the intensity and track of a hurricane. But it doesn’t shy away from numbers; in fact, it produces images like the one below (Figure 1):

Figure 1: National Hurricane Center’s Projection for Hurricane Isaac, August 26, 2012

Everyone can understand this chart. It doesn’t tell you exactly what will happen, but it doesn’t have to. Instead, someone can look at the chart and see what is most likely to happen, when it’s most likely to occur, and how intense the storm will most likely be. All of those conclusions were drawn from analyzing troves of data about wind speed, humidity, internal pressure measurements, water temperature, and the like, so it’s not as if tracking a hurricane is child’s play compared to calculating infection spread. If the NHC can do it, so can the CDC – and they should.

If government agencies want to adequately convey risk to the public – and to their own internal and external decision-makers – then using qualitative and pseudo-quantitative methods like risk matrices, heat maps, and weighted scoring is insufficient at best and dangerous at worst. If we are all to make better decisions regarding the coronavirus pandemic, then we need better efforts from those who we have entrusted with our safety.

Note: The above concepts are explained more completely in The Failure of Risk Management, which can be purchased online here.


Get a more granular, tailored, and accurate estimate of the spread of the pandemic for your organization with our customizable COVID-19 Coronavirus Operational Risk Report. Click below to learn more. 


Doug Hubbard’s The Failure of Risk Management Second Edition Is Now Available

 Hubbard Decision Research today announced the release of the second edition of the ground-breaking book on risk management, The Failure of Risk Management: What’s Broke and How to Fix It, published by Wiley and Sons.

The second edition expands upon the central theme of the first edition, which covered misused analysis methods and showed how some of the most popular “risk management” methods are no better than astrology through examples from the 2008 credit crisis, natural disasters, outsourcing to China, engineering disasters, and other notable events where risk management failed. This edition includes new material on simple simulations in Excel, research about the performance of various methods, new survey results, expanded statistical methods, and more

The Failure of Risk Management can be purchased online here. We also have live, online training based on the principles covered in the book in a two-hour webinar that can be found here.

Risk management needs to change, and risk managers need to adopt scientifically-proven, quantitative methods like Applied Information Economics if they hope to get ahead of the curve and reduce risk with confidence instead of wishful thinking.


Learn how to identify flawed risk management methods you may be using and replace them with proven methods with our two-hour The Failure of Risk Management webinar. $150 – limited seating.


HDR Launches New Customizable COVID-19 Coronavirus Operational Risk Report

 customizable coronavirus (covid-19) operational risk REPORT

Providing daily, weekly, or Twice-weekly Probabilistic Forecasts tailored to inform your operational decisions for mitigating a rapidly-changing threat

,Hubbard Research


The COVID-19 coronavirus pandemic that is currently spreading across the globe threatens not just the health of every person, but the health of every organization. From lower productivity to higher insurance rates, slower and more irregular supply chains, and other potential disruptions, the threat of critical disruption to key operations is real. And as the number of cases grows, so does the operational risk for an organization.

This is the coronavirus curve, and an organization needs to know where the curve is so they can stay ahead of it.

With our innovative Coronavirus Operational Risk Report, we provide the means for organizations to:

Understand and quantify specifically how the pandemic poses a threat
Forecast the spread of coronavirus cases beyond what is currently available to the public
Provide timely interpretation of breaking news as it pertains to operational risk
Make strategic decisions about mitigating operational risk

Reports can be customized to your organization’s specific needs, including: timeframe, delivery method, scope, subject matter, and more. The insight we deliver can be easily incorporated into your current decision-making process, even if you don’t already use statistical modeling. And, we don’t use risk matrices, “high-medium-low” ratings, weighted scoring, heat maps, or other pseudo-quantitative methods that introduce more error than they eliminate.


how our customizable reports deliver the insight you need

HDR has conducted probabilistic analysis on the spread of this virus using our industry-leading Applied Information Economics (AIE) methodology that incorporates probabilistic modeling to create actionable projections. The projections so far have tracked well with subsequently observed outcomes.

For example, we forecasted a 90% confidence interval for the number of total cases on the quarantined Diamond Princess cruise ship prior to the tests being conducted.  The figure below shows the forecast made 12 days before the tests were given and the outcome after test results were known. Note that the actual result was well within the forecasted range, and this result was repeated on multiple forecasts.

Reports are customizable by:

  • Frequency: Receive updates daily, weekly, or twice-weekly
  • Location: Choose the domestic or international locations you want to monitor and forecast
  • Timeframe: Determine how far out from the present you want to forecast (i.e. 7 days, 14 days, 30 days)
  • Delivery method: Tailor the content and method of the deliverables to what your decision-makers prefer
  • Optional consulting: Work with us to develop a more complete probabilistic model that can measure more variables and make additional forecasts to further quantify and mitigate operational risk

The result: actionable intelligence beyond what organizations have now through more accurate and more timely forecasts.

Only measuring the right things in the right way, and building a decision model to help inform better decisions, can move your organization ahead of the coronavirus curve.

Contact Us

schedule your consultation

1 + 12 =

How to Measure Anything Book Sales Have Exceeded the 100,000 Mark

How to Measure Anything Book Sales Have Exceeded the 100,000 Mark

Over 12 years ago, on August 3, 2007, the first edition of How to Measure Anything was published.  Since then, Doug Hubbard has written two more editions that now have sold over 100,000 copies in that series alone – copies purchased by customers ranging from university professors, scientists, and government officials to Fortune 500 executives, Silicon Valley visionaries, and global leaders in virtually every industry under the sun.

The premise of How to Measure Anything remains true all these years later: that anything can be measured, and if you can measure it – and it matters – then you can make better decisions. These measurement challenges that we’ve overcome over the past 12 years have included:

  • the most likely rate of infection for COVID-19
  • drought resilience in the Horn of Africa
  • the value of “innovation” and “organizational development”
  • the risk of a mine flooding in Canada
  • the value of roads and schools in Haiti
  • the risk and return of developing drugs, medical devices and artificial organs
  • the value and risks of new businesses
  • the value of restoring the Kubuqi Desert in Inner Mongolia
  • the value and risks of upgrading a major electrical grid
  • near and long-term reputation damage from data breaches

In addition to learning how to better understand critical measurement concepts by reading How to Measure Anything, thousand of customers from all over the world have obtained proven, industry-leading quantitative training via our series of online webinars and in-person seminars. This includes the ever-growing line of How to Measure Anything-inspired webinars in key areas like:

  • Cybersecurity
  • Project Management
  • Innovation
  • Public Policy and Social Impact
  • Risk Management

More are on the way. (Do you have an area you’d like us to cover in our training? Tell us here.)

Through this series, they’ve become more calibrated and have learned how to calibrate others in their organizations. They’ve learned how to build their own Monte Carlo simulations in Excel from scratch – no special software needed. They’ve learned how to move away from pseudo-quantitative methods like risk matrices and heat maps in cybersecurity. And they’ve learned how to figure out what’s worth measuring by performing value of information calculations. These are just a few examples of the practical skills and takeaways our customers have received since How to Measure Anything was first published.

We’re also planning on taking quantitative training to the next level in an exciting and ground-breaking development that will be announced later this year.

The era of measurement – the pursuit of modern science – began in 1687 with Newton’s Principia. Finding better ways to create better measurements is the logical next step in the evolution we’ve seen over the past four centuries, and How to Measure Anything will continue to do its part as the world continues further down an uncertain path. Thanks for being a part of the journey. We look forward to what’s to come and hope you continue on with us.


Learn how to start measuring variables the right way – and create better outcomes – with our two-hour Introduction to Applied Information Economics: The Need for Better Measurements webinar. $100 – limited seating.




Measuring the wrong variables is a Trojan horse that infiltrates virtually every organization. This phenomenon has a real cost that can be measured – and avoided.


A measurement isn’t useless if the sample size is small. You can actually use small sample sizes to learn something useful about anything – and use that insight to make better decisions.

Five Data Points Can Clinch a Business Case

Any decision can be made better through better measurements – and as these three examples show, just five data points can tip the scales in a business decision.


Subscribe To Our Newsletter

Subscribe to get the latest news, insights, courses, discounts, downloads, and more - all delivered straight to your inbox. 

You are now subscribed to Hubbard Decision Research.