Big Decisions Blog

The latest news and insights from the team at Hubbard Decision Research

Duct Tape Marketing Interview/Podcast

The people at Duct Tape Marketing interviewed me for my book Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities. You can find a short summary and the podcast itself here...

read more

Amazon’s email blast for Pulse

Amazon just sent out its email blast for my next book Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities. If you get those, you know what I mean (e.g., "If you like book X you will like this new book" etc.). With my previous books,...

read more

Pulse is hitting the shelves

My new book, Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities, just came in the mail.  Amazon says it is available now and it should be on bookstore shelves in a day or two. This book seems to generate the most excitement of all of...

read more

The great IT risk measurement debate

CSO, 2/28/2011 Risk evaluation models in IT are broken, but we can do more with available data than you might think by correcting for known errors in risk perception. Those are a few of the conclusions Alex Hutton and Doug Hubbard came to in their dissection of risk...

read more

The Zurich Risk Management Paper

Back in September of 2010, I had the honor of speaking at the Zurich annual Supply Chain Risk Management Conference in Lucerne, Switzerland.  As much fun as the event was, I was equally honored when they asked me to co-author their white paper on risk management. This...

read more

Pulse: The new book

My next book - Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities - is on track to come out in April.  We are just going the edit process for the manuscript. This book is an expansion on a concept I mentioned in How to Measure...

read more

Metric Junkie: A Useful Insight

Do Amazon book ranks tell us anything?  Sure, they convey something about the popularity of a given book, but looking a the current rank of a book on Amazon is just a snapshot of a fairly volatile number.  It would be much more useful if we could see how the ranks of...

read more

Second Edition HTMA #1 in Statistics

Who really knows what drives Amazon's decisions about how books should be categorized?  Not me.  The first edition of How to Measure Anything was categorized on Amazon as "math for business" and it was virtually always able to hold the #1 rank in that category for the...

read more

Newsletter