Big Decisions Blog
The latest news and insights from the team at Hubbard Decision ResearchReversed columns in regression example
On page 173 of the 2nd edition of How to Measure Anything, I show a formula for estimating ratings points of a TV show based on the correlation to weeks spent promoting the show. The formula shown is actually an estimate of promotion weeks based on ratings points...
Tim Peter for Marketing
I talked to someone who has both a vision as well as an impressive track record for marketing. Tim Peter (www.timpeter.com) describes his services on his website as "proven solutions to improve your e-commerce results and your Internet marketing". I came across his...
The Impact of “Pulse”
"Information from the Pulse will become part of models that are dynamically simulating and forecasting businesses and the consequences of management decisions ... it will have at least the following four types of impact:" "Decisions based on responses to macro-trends...
Duct Tape Marketing Interview/Podcast
The people at Duct Tape Marketing interviewed me for my book Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities. You can find a short summary and the podcast itself here...
Amazon’s email blast for Pulse
Amazon just sent out its email blast for my next book Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities. If you get those, you know what I mean (e.g., "If you like book X you will like this new book" etc.). With my previous books,...
Pulse is hitting the shelves
My new book, Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities, just came in the mail. Amazon says it is available now and it should be on bookstore shelves in a day or two. This book seems to generate the most excitement of all of...
The great IT risk measurement debate
CSO, 2/28/2011 Risk evaluation models in IT are broken, but we can do more with available data than you might think by correcting for known errors in risk perception. Those are a few of the conclusions Alex Hutton and Doug Hubbard came to in their dissection of risk...
The Zurich Risk Management Paper
Back in September of 2010, I had the honor of speaking at the Zurich annual Supply Chain Risk Management Conference in Lucerne, Switzerland. As much fun as the event was, I was equally honored when they asked me to co-author their white paper on risk management. This...
