Big Decisions Blog
The latest news and insights from the team at Hubbard Decision ResearchMeasuring the Value of Ideas: A Superhero Movie Case Study
What follows is a tale that, for business people, reads like a Shakespearean tragedy - or a Stephen King horror novel. It starts with the recent history-setting success of Avengers: Endgame and the notion that an idea has value - and if you don’t see it or won’t...
The One Question Every Risk Manager Should Ask
Risk management isn’t easy. At any given time, an organization faces many risks, both known and unknown, minor and critical. Due to limited resources, not all risks can be mitigated. Without an effective risk management process, not all risks can even be identified....
The American Statistician Presents the Most Important Improvement to Scientific Method in Over 80 Years
Science, we have a problem. Several problems, actually. Now we have solutions. A central tenant of modern science is that experiments must be reproducible. It turns out that a surprisingly large proportion of published results in certain fields of research –...
How to Get Better at Making Decisions and Predicting the Future
During the course of a typical day, humans will make an enormous amount of conscious and subconscious decisions. Not all of those decisions are what we’d call crucial. The vast majority aren’t. But every day, we’ll make several decisions that matter - that have a...
Two Ways You Can Use Small Sample Sizes to Measure Anything
When it comes to statistics, there are a lot of misconceptions floating around. Even people who have scientific backgrounds subscribe to some of these common misconceptions. Â One misconception that affects measurement in virtually every field is the perceived need for...
Ten Years of How to Measure Anything
On August 3, 2007, the first edition of How to Measure Anything was published. Since then, Doug Hubbard has written two more editions, three more books, in eight languages for a total of over 100,000 books sold.  How to Measure Anything is required reading in several...
Three Critical Project Management Measurements You Probably Don’t Track
Sign up for a discount for the webinar “How to Measure Anything in Project Management” presented in person by Doug Hubbard.  Just take a project management survey, and you will also get the summary report of the survey findings.  See details at the end of this...
Five Data Points Can Clinch a Business Case [article]
Pop quiz: which of the following statements about decisions do you agree with: You need at least thirty data points to get a statistically significant result. One data point tells you nothing. In a business decision, the monetary value of data is more important than...
