Big Decisions Blog

The latest news and insights from the team at Hubbard Decision Research

How to Get Better at Making Decisions and Predicting the Future

During the course of a typical day, humans will make an enormous amount of conscious and subconscious decisions. Not all of those decisions are what we’d call crucial. The vast majority aren’t. But every day, we’ll make several decisions that matter - that have a...

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Two Ways You Can Use Small Sample Sizes to Measure Anything

Two Ways You Can Use Small Sample Sizes to Measure Anything

When it comes to statistics, there are a lot of misconceptions floating around. Even people who have scientific backgrounds subscribe to some of these common misconceptions.  One misconception that affects measurement in virtually every field is the perceived need for...

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Ten Years of How to Measure Anything

On August 3, 2007, the first edition of How to Measure Anything was published.  Since then, Doug Hubbard has written two more editions, three more books, in eight languages for a total of over 100,000 books sold.  How to Measure Anything is required reading in several...

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Five Data Points Can Clinch a Business Case [article]

Pop quiz: which of the following statements about decisions do you agree with: You need at least thirty data points to get a statistically significant result. One data point tells you nothing. In a business decision, the monetary value of data is more important than...

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Cybersecurity and Project Management Professionals

It’s no secret we live in a world of opinions but as Deming put it, “without data you are just another person with an opinion.” In our business of decision science, we teach that, if there is a chance of being wrong, and a cost of being wrong it can be measured. Said...

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Predictive Analytics: Thought Leaders

Letters after names are really, REALLY common these days.  In my parents’ generation you might see M.D., or even J.D., but that was about it.  Today, post-nominal initials are hard to keep up with: CSRTE? FAcEM??. I have an MBA and someone recently asked me why those...

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