Big Decisions Blog
The latest news and insights from the team at Hubbard Decision ResearchSnow Daze
It has been a heck of a winter for Portland, OR. The city has had nine school closure days due to snow and other winter weather. Per local reports, the metro area has been effectively shut down on many of these days. Portland’s transportation bureau budgets $300K a...
Project Management/Project Risk is the #1 Measurement Challenge
According to our recently completed “Measurement Challenges” survey, project risk and project management-related issues are the #1 most frequently identified measurement challenges, followed closely by change management and organizational transformation.  The survey...
Welcome to the ‘How to Measure anything in Cybersecurity Risk’ blog
Welcome to the new How To Measure Anything in Cybersecurity Risk blog. In this blog you will find information about the first new book in the How To Measure Anything Series. Co-authored by Douglas Hubbard and Richard Seiersen. For downloads, visit the official How To...
Hunting Wolves in Wisconsin
Given the current pricing of wolf hunting licenses in Wisconsin, it is unlikely that revenue from the wolf licenses offset the negative effects wolves have from killing deer, livestock, and dogs. However, there are two caveats to this statement: first, to make this...
Feeling the Beat
“Google searches, Twitter feeds, and even Amazon sales ranks produce a lot of data—data that can be used to identify trends in real time and help business leaders get ahead. ‘There’s a revolution in data about society,’ says Douglas Hubbard, author of Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities (Wiley, 2011).
Reversed columns in regression example
On page 173 of the 2nd edition of How to Measure Anything, I show a formula for estimating ratings points of a TV show based on the correlation to weeks spent promoting the show. The formula shown is actually an estimate of promotion weeks based on ratings points...
Tim Peter for Marketing
I talked to someone who has both a vision as well as an impressive track record for marketing. Tim Peter (www.timpeter.com) describes his services on his website as "proven solutions to improve your e-commerce results and your Internet marketing". I came across his...
The Impact of “Pulse”
"Information from the Pulse will become part of models that are dynamically simulating and forecasting businesses and the consequences of management decisions ... it will have at least the following four types of impact:" "Decisions based on responses to macro-trends...
